Lauren Shild

Twitter as a Business Tool
October 26, 2009, 12:29 pm
Filed under: Discussion Leader | Tags: , ,

Jennifer Van Grove wrote an excellent post on “40 of the Best Twitter Brands and the People Behind Them” at Mashable.  Her list highlights not only a long list of companies, or “early birds” in the marketing sense, that have adapted to new social media but also provides reasons to why the companies have chosen to utilize Twitter.  As Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce and create communities for their users.  There are many different ways for companies to use Twitter and I chose three different companies who are each using microblogging in unique and different ways.

Many big businesses are using Twitter as a marketing tool and as a way to connect to customers.  Starbucks is among the early adopters of social media as an effective campaign platform.

We exist in a system that is supported by the camaraderie and sharing of others.  Therefore, Twitter’s free easy to use interface, ability to reach a vast audience and the willingness for individuals to engage in conversation make it a great resource for many non-profit organizations.  Recently, both campaigns #beatcancer and million dollar @drew have received a lot of buzz and have proven successful.

The political use of Twitter can be a powerful force for change and for helping the government keep their pulse on the American public.   Therefore I chose to highlight president Barack Obama’s recent use of twitter for health care reform.

Below is the powerpoint presentation I put together containing basic information.


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